INTRODUCTION
Upper Valley Veterinary Clinic (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://uppervalleyvet.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Privacy Notice – SMS Communication Compliance

Data Collection and Use
Upper Valley Veterinary Clinic may collect personal information, including your name, email address, and phone number, when you provide it to us through our website, in-office forms, or other communication channels. If you provide your mobile number, you consent to receive SMS messages from us regarding appointment reminders, treatment updates, promotions, and other relevant notifications.

Consent and Opt-In for SMS Messaging
By providing your mobile number, you expressly consent to receive text messages from Upper Valley Veterinary Clinic. These messages may include appointment confirmations, follow-ups, practice updates, and promotional offers. Message frequency may vary. Standard message and data rates may apply.

You can opt in to receive SMS messages through:

  • Completing an online or in-office registration form

  • Checking an opt-in box on our website or patient portal

  • Confirming via a double opt-in SMS verification message (if applicable)

How We Use Your Information
We use your phone number solely for the purpose of providing important updates related to your veterinary care, appointment scheduling, and occasional promotional content. Your phone number will not be shared, sold, or rented to third parties for marketing purposes. However, we may share your number with trusted third-party service providers who assist in delivering SMS communications on our behalf. These providers are contractually required to protect your information and comply with all privacy regulations.

Opt-Out Policy
You can opt out of receiving SMS messages at any time by:

  • Replying “STOP” to any text message you receive from us

  • Contacting our office at (208) 356-4271 or wecare@uppervalleyvet.com

  • Updating your communication preferences in our patient portal (if applicable)

After opting out, you will no longer receive SMS messages from Upper Valley Veterinary Clinic, except for responses confirming your opt-out request.

Data Security
We take the security of your personal information seriously. We implement administrative, technical, and physical security measures to protect your phone number and other data from unauthorized access, disclosure, or misuse. Our SMS communications are conducted through compliant platforms that adhere to industry standards for data protection.

Data Retention and Deletion
We retain your contact information for as long as necessary to provide services to you. If you wish to have your mobile number removed from our database, please contact us at wecare@uppervalleyvet.com or call us at (208) 356-4271. We will process deletion requests in accordance with applicable regulations.

Changes to This Policy
Upper Valley Veterinary Clinic reserves the right to modify this Privacy Notice at any time. Updates will be posted on our website, and we encourage you to review this policy periodically.

We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. Your continued use of the Site after the date such revised Privacy Policy is posted will be considered your acknowledgment and acceptance of the changes.

COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data
Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us.

Derivative Data
Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and pages visited before or after.

Mobile Device Data
Information such as mobile device ID, model, manufacturer, and location data if accessing the Site from a mobile device.

Third-Party Data
Information from third parties, such as personal information or network friends, if you connect your account to a third party.

USE OF YOUR INFORMATION
Collected data helps us:

  • Deliver targeted content and marketing

  • Administer promotions

  • Communicate with you

  • Improve site experience

  • Process appointments and customer service requests

  • Send newsletters and updates

DISCLOSURE OF YOUR INFORMATION
We may share your information:

  • To comply with the law

  • With third-party service providers (e.g., email, hosting, SMS services)

  • With your consent for marketing

  • Through online postings (if applicable)

  • With advertising partners

TRACKING TECHNOLOGIES
We use cookies, web beacons, tracking pixels, and analytics tools. You may opt-out of certain tracking tools through your browser or industry opt-out tools (e.g., Network Advertising Initiative).

THIRD-PARTY WEBSITES
Links on our Site may direct you to third-party websites. We are not responsible for their content or privacy practices. Please review their policies before providing personal data.

SECURITY OF YOUR INFORMATION
We employ administrative, technical, and physical safeguards. However, no method is 100% secure. Use caution when submitting data online.

OPTIONS REGARDING YOUR INFORMATION
You may opt-out of communications by contacting us at:

Upper Valley Veterinary Clinic
📍 840 N 2nd E Suite #1, Rexburg, ID 83440
📞 (208) 356-4271
📧 wecare@uppervalleyvet.com
🌐 https://uppervalleyvet.com